Easyswitch was established in July 2007 in response to the slow uptake of green electricity plans. Research indicated that the relative newness of these plans, media hype, and a lack of accurate and transparent information was discouraing people. The solution was an online platform that could be easily accessed, easily navigated, easily compare the wealth of publically available information, and provide an easy process for switching.
Since its launch in November 2007 hundreds of Australian have used Easyswitch to choose their electricity plan.
The goals of Easyswitch are:
Jamie Chivers – Founder Easyswitch is the brain child of serial entrepreneur and renewable energy proponent Jamie Chivers. Jamie noticed that consumer information was not keeping up with the growth of the green energy sector. Easyswitch was created to provide accurate and independent comparison data of renewable energy plans. Jamie's entrepreneurial credentials include an online travel agency and project management of wind energy deployment.
Gideon Birns – Business Development Gideon is a consultant with a passion for sustainable business models and came on board to assist with Easyswitch’s user interface, market strategy, operating and revenue models. Gideon’s background includes a green venture which pioneered the use of carbon offsets in consumer products, and he advises on carbon emission measurement methodologies at a Big 4 chartered firm.
John Hancock – IT John is the owner of Identity IT, responsible for the coding of this site.